Bethenny is no stranger to branding her own products. The reality tv star reportedly sold her Skinnygirl Margarita beverage brand for an estimated $100 million! If I had to guess, this line will be a success.
According to Women’s Wear Daily, Bethenny Frankel will launch Skinnygirl Face & Body Solutions and Skinnygirl Mommy in time for the holiday season. You won’t see her making wild claims about her new lip glosses or face creams though. “I don’t make false promises.…I don’t want people to think in three days they’ll have no cellulite. That’s not going to happen,” she explains.
Bethenny isn’t just hawking products, she believes in her line and produces a product that she’s proud of. “I have no idea how people could just stamp their name on something,” she tells WWD. “I’m obsessed. I use everything, I named every single product. I created the packaging and the logo.”
I can’t wait to try out the products!
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