Their relationship may be on the rocks, but the duo is still designing their respective collections due out this September
When Kohl’s announced the collaboration between divine diva Jennifer Lopez and her hubby, Marc Anthony the partnership was branded as the ‘first celeb couple to simultaneously design collections for one retailer’ and while their couple status seems to be dissolving, their collaborations are not — although the details of the deal have been tweaked a bit. A rep from Kohl’s told WWD, “The Jennifer Lopez and Marc Anthony brands have always been positioned as two separate, distinctive collections that offer high-quality contemporary style for men and women, and we look forward to a successful September launch.”
I don’t know about you, but when news of their break-up came out the first thing that came to mind was the Kohl’s line — especially since it hadn’t even launched yet. If you shared the same sentiments, you can breathe a sigh of relief. Rick Darling, president of LF USA, which is sublicensing the brands to Kohl’s exclusively, told WWD, “We have two separate agreements with Jennifer and Marc and always intended to have separate lines. [Their split] doesn’t impact the agreements in any way.”
While the brands may still be on track, I doubt the dynamic duo will have the same effect that they would have had had they presented the lines together. What do you think?