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Gwen Stefani Teams Up With Target To Bring Babies, Kids & Tweens Her Line, Harajuku Mini!

Mon, July 18, 2011 8:56am EDT by Katrina Mitzeliotis Add first Comment
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The stylish star is shrinking her Japanese, anime-inspired line Harajuku Lover’s for the toddler and tween set with an affordable collaboration with the mega-brand — get all the details here!

Considering she has two trendy little boys, it was only a matter of time before Gwen Stefani tried her luck with children’s fashion. The collection, a new spin on her contemporary line Harajuku Lover’s, will be entitled Harajuku Mini for Target, with clothing for babies and children ranging from $3.99 to $29.99. It’s set to hit Target stores and the brand’s website on Nov. 13 and again in January 2012.

“Harajuku Mini is a dream come true,” Stefani told WWD. “I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan. The whole idea is about being creative, expressing your own individuality and having fun getting dressed. Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices.”

Katrina Mitzeliotis