Click to Skip Ad
Closing in...

Justin Bieber: The Most Successful Celebrity Fragrance Launch In History!

Fri, July 15, 2011 2:00pm EDT by HL Intern 19 Comments

At 17, not many people can attest to having multiple certified platinum albums, a 3D movie about themselves, and millions of fans screaming their name, but yet again, Bieber has just raised the bar.

According to Terry Lundgren, president and chief executive officer of Macy’s Inc., Justin Bieber‘s Someday fragrance “has now become the biggest celebrity fragrance launch on record.”The mad mob of Bieber fans at Macy’s Herald Square location launch of the fragrance on June 23 may have had something to do with it! Celebrity fragrances are released left and right. Beyonce, Britney Spears, Jessica Simpson and Jennifer Lopez are just a very miniscule glimpse at the celeb fragrances currently on the market, but it seems that these stars have some serious competition in the form of Justin — and it doesn’t sound like he’s stopping anytime soon. even spoke with Justin’s rep Scooter Braun who tells us they’re thrilled with Justin’s fragrance success.

“We were blown away,” he says. “It’s incredible. This is just the beginning. We are beyond pleased, and we hope that more people enjoy the fragrance. When we started the process, people thought we were nuts.”

Although it may be unconventional for a boy to release a women’s fragrance, Bieber pulled it off big time. According to Women’s Wear Daily, Someday netted more than $3 million in retail sales at Macy’s in less than three weeks! WWD quotes Karen Grant, The National Purchase Diary’s vice president and senior global industry analyst, “If it sustains this momentum, it will become the number-one-selling fragrance of 2011.”

Will Justin release a second fragrance? Yes!

“Absolutely,” Scooter tells us. “As long as the fans enjoy something and we have an opportunity to do good we will take that opportunity.”

It may have helped that the first 325 fans that purchased the Someday gift set ($135) got to take a photo with the dreamy pop singer at the Macy’s Herald Square on June 23.  A portion of the profits go to two of JB’s favorite charities, Pencils Of Promise, and the Make-a-Wish Foundation.

“I do think Justin enjoys going to Macy’s and seeing all the women,” Scooter laughs. “I think we’re going to get through this one. We’re excited about the reaction.”

According to WWD, in late May, Bieber declared, “Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them close to my world.” Pass the flower-shaped-bottle please!

The Someday Eau De Parfum ($35-$45) is available for purchase now!

What do you think, HollywoodLifers? Will you wear this Bieber-approved scent? Vote below!

–Leemor Nir with reporting by David Caplan

Check Out More On Bieber’s Fragrance!

  1. Justin Bieber Has Officially Taken Over The World Of Beauty! Will This Mini-Mogul Ever Stop?
  2. Justin Bieber Gets Cozy With Sexy Blonde Bombshell In New Fragrance Ad
  3. Justin Bieber Launches A Women’s Fragrance: He Wants to Bring Women ‘Closer’ to Him With Its Fruity Scent!