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Beyoncé's New 'Pulse' Ad Revealed — How Does It Compare To Her 'Heat' Ad? Vote!

Fri, June 17, 2011 9:04am EDT by 1 Comment

Her steamy video ad for her Heat fragrance was too hot for some to handle, getting banned from UK daytime television!

Beyoncé recently revealed that her third fragrance, Pulse, will be hitting shelves in September and now the print ad for the perfume had been released. Do you think this campaign will cause a stir or has Beyoncé learned her lesson?

In the Pulse ad, Beyoncé shows just about the same amount of skin as the Heat print ad. The always-gorgeous star is in a frosty blue gown that definitely bares some cleavage, but couldn’t be called vulgar or offensive. Her dress even replicates the look of the Pulse bottle — long and blue. The slogans hint to the fact that Pulse may be more about female empowerment than sex appeal. Pulse says: “Feel the Power” while Heat says: “Catch the Fever.”

However, in the Heat video, a sweaty Beyoncé slithers against a wall, pulling down her top, nearly revealing … too much! There hasn’t been a video released yet for Pulse, but the ad itself doesn’t look too threatening.

What do you think of the ads, HollywoodLifers? Is a scandalous video soon to follow?

–Eden Univer

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