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Mannies Are The Coolest New Manhattan Trend! Would You Hire One?

Thu, June 16, 2011 3:49pm EDT by 1 Comment

Moms are seeking a 21st century nanny and Jack Eichinger appears to have a solution. See how his crazy idea and love for kids made for the perfect career!

Manny himself, Jack Eichinger has put a new spin on the traditional role of a nanny. Following a summer at a children’s camp in the Hamptons, Jack discovered a demand for this new trend of male nannies. His love of kids comes from growing up surrounded by a big family, and he was originally pursuing a career in teaching. Jack’s idea for a male nanny agency began ten months ago, and now his business has grown into a team of twelve fun-loving mannies!

He explains that not only do they offer a babysitting service but “male enrichment” in the form of a “big brother figure.”

His mannies bring energy and excitement to a regular night in with the babysitter — one client gushes how her “kids are obsessed” with their manny!

Some moms disagree however, saying that a nanny needs that feminine touch! One mom described her manny as “just a guy” saying he was “like the guy you married who never picks up his dirty socks!” Other moms have said they feel like a cougar when seen in public with their mannies. Haha!

Manny-hiring celebs, such as Gwyneth Paltrow, are putting Jack’s agency on the rise, with some of his mannies making up to $60 an hour! Celeb moms are loving having a nanny with a boisterous twist, even if he can’t braid their daughters hair!

–Paris Grimmond