J.K. Rowling Is Going To Make A Secret Announcement About 'Pottermore' On June 22 — What Could It Be?

Thu, June 16, 2011 4:08pm EST by 7 Comments

HollywoodLife.com consulted with an expert who believes J.K. Rowling’s ‘Pottermore’ will be an online community for Harry Potter Fans! Would YOU join?

Without much fan fare, the website Pottermore.com suddenly popped up out of nowhere — and if you click on the right owl, you’re taken to a mysterious YouTube video posted by author J.K. Rowling: a countdown to an “announcement.” So what’s the big secret?

HollywoodLife.com consulted with Annika Heinle — one of the world’s leading Harry Potter experts and a student at both Stanford and Oxford Universities, where she’s studying J.K. Rowling’s works — and she believes ‘Pottermore’ will provide the ultimate Harry Potter experience for die-hard fans.

“I think ‘Pottermore’ is going to be an extremely well-developed and Rowling-approved online community for Harry Potter fans,” Heinle said, explaining, “The movie websites have provided content like games and movie trailers, but there’s no one place on the internet that is interactive and magical enough to be considered a great Harry Potter website.”

She added, “Since the movies are almost over and the first book published 15 years ago, a community with interactive elements like games, encyclopedias, forums and contests is a great way to keep fans actively hooked.”

Whether ‘Pottermore’ is a new website, a fan community — or (fingers crossed!) a new series, we’ll find out either way when J.K. makes her announcement next Wednesday, June 22.

What do YOU want ‘Pottermore’ to be? Sound off below!

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Posted at 3:40 PM on May 31, 2012  

I delight in, result in I discovered just what I was taking a look for. You’ve ended my 4 day long hunt! God Bless you man. Have a nice day. Bye

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Posted at 5:17 AM on May 16, 2012  

It is in point of fact a nice and helpful piece of information. I am satisfied that you shared this useful info with us. Please keep us up to date like this. Thanks for sharing.

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Christy Petrey Stamper

Posted at 12:11 PM on June 18, 2011  

Please Jo if there is a heaven above….let it be a brand new series about the children of Harry and friends!!!

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Posted at 8:11 PM on June 19, 2011  

once i saw this i fliped out i had to call everyone of my family members who loved harry potter i was thinking she was gonna come out with an eighth book

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Posted at 11:13 PM on June 16, 2011  

I think it’s a really good idea for her to be doing Pottermore – it’s a great way to keep up interest in the franchise and to connect with Harry Potter fans.

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Craig Blyth

Posted at 3:28 AM on June 18, 2011  

I think pottermore may be about a prize IE a trip to the castle that was Hogworts

or giving away some harry potter related memorabilia

another idea i had was it may be to allow new authors (as jk rowling is retiring) to send in scripts to continue the story and will be vetted by maybe her or just by those behind her publishing company though think this is less likely than my first two thoughts

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Posted at 6:05 AM on July 14, 2011  

No its definitely not that, the set up is so much more extensive than a competition, you dont “Register” for contests and you dont have to wait so long.
And rowling says its “a unique reading experience”, not writing, so its not sending in scripts, besides, theres no more story to tell, nothing more needs to be added, unless you want to hear about harry doing his paperwork in the ministry of magic…. furthermore, from my own knowledge of rowling and the series i dont feel that anyone other than her would be allowed to continue the story!
from information from i forget where, the name pottermore was trademarked by rowling over 2 years ago, and it was listed as an “online community” so methinks its a mmorg or a virtual world.

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