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Emma is the face of the Trésor Midnight Rose fragrance line by Lancôme and she reveals that she worked hard on her first campaign for the brand!

Emma Watson‘s gorgeous fragrance ad was just the beginning for her relationship with Lancôme! The Harry Potter star gave this ad her all!

Emma tells Women’s Wear Daily all about her involvement with the ad campaign and how she wanted to be involved from start to finish!

“I was involved in the concept for the [ad] film and the tag line, ‘Catch my heart if you can,’” she told WWD. “The guys at Lancôme were like, ‘You need to be directing, Emma.’ I had ideas about every aspect. I’m sure I drove them insane.”

It’s so nice to hear about an actress really taking the initiative to make an ad campaign her own! We love that Emma isn’t just lending her face to the brand — she’s owning that ad!

Keep it up Emma!

–Eden Univer

Read More About Emma!

1. Emma Watson’s New Print Ad For The Lancôme Trésor Line! Do You Like The Campaign?
2. Emma Watson’s Brown University Peers Protected Her, Not Bullied Her! Exclusive
3. Emma Watson Teased For Her Smarts — Is This Why She Left Brown University? How Mean!