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Who could resist a little splurge when it’s for a good cause?

Countless products and special sales have surfaced to benefit Japan, and it’s no surprise mega-brand Gucci has crafted a limited edition bracelet with all proceeds supporting earthquake relief efforts. The leather bracelet, featuring the brand’s iconic horsebit detailing, has a strip of white and red that represents the colors of the Japanese flag.

Retailing at $100, while it isn’t necessarily cheap it’s still totally attainable — and with all of the proceeds helping victims from the devastating earthquake and tsunami that struck Japan just last month, it’s even more appealing! Staring Apr. 23, the charity bracelet will debut in Gucci stores in Japan, the US, Europe, and Asia.

Get your first look of the item before it’s available!

Katrina Mitzeliotis