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Advocate Group: Ashton Kutcher and Demi Moore's Anti-Sex Slavery PSAs Are 'Too Lighthearted — Exclusive!

Wed, April 13, 2011 6:15pm EDT by 2 Comments

Ashton Kutcher and Demi Moore’s new anti-sex slavery campaign featuring celebrities like Justin Timberlake, Eva Longeria, and Sean Penn is causing a controversy!

Ashton Kutcher and Demi Moore, who created the DNA foundation to raise awareness about child sex slavery, launched the “Real Men Don’t Buy Girls” campaign this week. The campaign PSAs show viewers what real men do with the help of Justin Timberlake, Bradley Cooper, Jessica Biel, and Sean Penn.

The Break the Chain Campaign recognizes the importance of the message behind these ads; however, they worry the severity of the problem may not be accurately portrayed in these public service announcements.

“While they might be clever, they run the risk of being too simplistic and lighthearted about the depth and breadth of the problem,” Tiffany Williams of the Break the Chain Campaign wrote in a statement to

The DNA foundation PSAs are designed to be comic while getting out the message out about sexual exploitation and slavery of minors. In the ads, Justin shows that real men know how to shave; Bradley proves that real men can make their own meal; and Sean demonstrates that real men know how to use an iron. Each ad features the slogan, “Real Men Don’t Buy Girls.”

The Break the Chain Campaign believes while the ads are a step in the right direction, they don’t fully encompass all that must be done to eliminate this horrible issue.

“Ending human trafficking requires more than just not ‘buying girls,’ and Americans need to be more empowered and proactive. Media campaigns should help educate them about how to identify various forms of trafficking,” Tiffany explained. “Simply ‘not buying’ and calling it a day doesn’t get the job done.”

The organization also believes the media needs to not only focus sex trafficking of women, but also look at the similar problems that exist for boys and transgender children across the globe. However, they are still happy to see celebrities shed a light on the problem of sex slavery.

“All forms of human trafficking, including trafficking for forced labor, need media attention and it is good to see so many folks lend their celebrity to these ads,” Tiffany said.

Check out the DNA Foundation PSAs below. Do YOU think they are too lighthearted? Sound off below!

Stephanie Wenger, reporting by Russ Weakland

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