'Celebrity Apprentice' Recap – Bikini Madness: Gary Busey Goes Crazy Over Sunscreen!

Mon, April 11, 2011 1:00am EDT by 3 Comments

Bikini bodies and a cute koala –The Donald and his famous comb-over gave the teams a tough assignment for Australian Gold sunscreen!

The April 10 episode of Donald Trump‘s The Celebrity Apprentice was filled with finger-pointing drama as the men’s team and the women’s team competed for the vote of the judges, executives for the popular Australian sunscreen brand Australian Gold . 

Both the men’s team and the women’s team were challenged to come up with an original marketing strategy for Australian Gold, the most important elements being the motto “Live the gold life,” and the brand’s mascot and logo character, a cuddly koala.

During the meeting with brand executives, ex-Celebrity Rehab participant Gary Busey awkwardly said that the koala gave him “a sexual feeling,” followed by the sound of crickets. Much to the dismay of the men’s team, including team leader Mark McGrath, this was the one move that came back to bite Gary in the end.

The men’s team opted for a pirate theme that drew a huge crowd with its song by John Rich and treasure chest full of gold.

Star Jones again seemed content to stay on the computer, so that she can stay out the line of fire and eat take-out Chinese. From the way that the women’s team was portrayed throughout the episode, it was expected for them to lose — as Real Housewives of Atlanta‘s Nene Leakes so eloquently put it, “If we win, that means the guys sucked.”

LaToya Jackson was a decidedly unsuitable team leader for the women’s team because of her indecisiveness and cliché ideas for advertising sunscreen. The women went with a gold beach theme that frustrated everyone, especially Oscar winner Marlee Matlin. But their idea somehow turned out to be exactly what company executives were looking for.

The Donald’s mini me, Don Jr., seemed very impressed that the men’s team stepped outside the box and drew a large crowd on the boardwalk. Downside: Crazy Gary pitched himself as the possible face of the company in future campaigns.

The women’s team was smart to utilize the koala mascot — and they got big points for it! Downside: they have former Playboy Playmate of the Year Hope Dworaczyk on their team and somehow failed to put her in a bikini. Duh!

While I thoroughly enjoyed all two hours of this week’s episode, the last five minutes were a major letdown. LaToya’s team rightfully won the challenge, but Mark didn’t have enough forethought to realize that his team might lose. Before Donald decided who would be fired, Mark accepted full responsibility for his team’s actions, leaving no choice but for Donald to fire him instead of Gary. That’s what you get for being a martyr, Mark.

See you next week, Gary. But take Donald’s advice  and “shape up!”

–Brooke Peoples