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People In The Chanel USA Office Disapprove Of Blake Lively As The Face Of The Mademoiselle Handbag Line

Tue, March 29, 2011 9:32am EDT by Katrina Mitzeliotis 2 Comments

I’m shocked to hear that the blonde bombshell’s latest role is under so much scrutiny from the internal team! Do you agree — was Blake a bad choice for the latest campaign?

I was thrilled when the news broke that Blake Lively was chosen as the face of Chanel’s Mademoiselle handbag line — but it turns out not everyone shared the same sentiment! While Karl Lagerfeld was smitten with the leggy Gossip Girl star, telling WWD, “She’s a kind of American dream girl,” a source told Gatecrasher that those in the US Chanel office weren’t pleased with the choice.

Apparently it’s Blake’s “off-brand look” and her American beauty — those at the fashion house don’t think her look is sophisticated enough to rep the line! Blake and Karl first met when she was in town attending the couture shows. Vogue‘s Anna Wintour made the introductions, and after a dinner the night before the Chanel show the star was asked to front the campaign.

If you’re shocked by the recent news, than you’ll be happy to hear that the Chanel US office “would never have a say” in who is chosen to represent the brand. The source went on to say, “They’d literally fire anyone who admits,” they weren’t happy with Blake’s representation. Chanel’s top executives, public relations executives in France, and those in charge of global marketing are the ones with input when it comes to these decisions — however if Karl really wants someone, it usually works out.

Apparently this wasn’t the first time the team wasn’t happy with a choice — model Natalia Vodianova and her Chanel beauty campaign also prompted whispers of disapproval.

A spokeswoman for Chanel told the column, “Blake’s spontaneity and fresh youthful image have convinced Chanel that she is the right person to represent the house and this range of bags.”

What do you think? Was Blake a right fit for the handbag line or do you think they should’ve opted for someone else to front the campaign?

Katrina Mitzeliotis