What Do You Think Of The First Non-Airbrushed Makeup Ad?

Wed, March 16, 2011 10:17am EDT by 2 Comments

One beauty brand is banishing Photoshop for their latest ad campaign!

These days, we take for granted that every ad we see is airbrushed. That’s why we get so excited to see stars like Jessica Simpson go all-natural, and why we get so upset when we see our favorite stars get obviously Photoshopped! So we were excited to see MAKE UP FOR EVER publish the world’s first unretouched makeup campaign, to promote their newest product, HD Invisible Cover Foundation. We have to admit we’re more likely to trust a foundation’s coverage if we feel like we’re looking at a photo that really shows it– so this is a smart move by the company to get people to pay attention to what its makeup can do!

The ad is out in magazines this week, and shows a model holding out her arm to take a photo of herself. Though we’re sure she has naturally flawless skin to begin with, we can tell that she definitely isn’t retouched for two main reasons:

  • There are shadows and dark spots on her arm that would normally be airbrushed out
  • She has very light shadows under her eyes which you usually wouldn’t see in the final ad

The company wants to make the point that women can look flawless without being digitally enhanced– and we applaud that! What do YOU think of this ad? Tell us in the poll below!

–Allie Jordan

Leave a Reply

To comment, please fill in the fields below, enter your comment and select the Comment button.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

View Comment

Ginger

Posted at 7:03 PM on March 16, 2011  

NOOOOOOOOOOOOOOO!!!! THEY SHOULD LEAVE THEM ALL PHOTOSHOPPED!!! This is insane!!!!! Magazines will never be the same now. I will just go out and make my own magazines and advertisements then…

 Reply
Share this comment at Share with Twitter

Jo

Posted at 10:42 AM on March 16, 2011  

Her face looks great, but her arm looks a little weird.

 Reply
Share this comment at Share with Twitter

Follow

Get every new post delivered to your Inbox.

Join 7,540 other followers