The Icecreamists shop owner Matt O’Connor tells HollyBaby.com that Gaga’s legal bill could leave his company bankrupt — ‘It’s like Apocalypse Now with ice cream!’
Boo boo for Gaga! Lady Gaga‘s attorneys at Mishcon de Reya have served The Icecreamists owner Matt O’Connor with a legal document obtained by HollyBaby.com, claiming he has ripped off her name for his own gain. The London shop is touting its new, breast-milk flavored ice cream called Baby Gaga, a name and product the singer’s lawyers call “deliberately provocative and, to many people, nausea-inducing.” So, Lady Gaga is NOT provocative? Hmm…
“We have been only open two weeks, it’s like Apocalypse Now with ice cream,” Matt tells HollyBaby.com. “We expected this to cause a few ripples. But nothing in a D-cup!”
Matt says that the legal bill would be almost $81,000, which would “effectively bankrupt” his company.
“We have a trademark application, which is pending,” Matt adds. “At the moment it [the breast milk ice cream] has been banned by the Westminster City Council. It’s been portrayed in a negative light…they made this really hyped up and they took it away for testing.
Matt said the council claims Baby Gaga “was very damaging and unsafe for human consumption.”
If the council lifts the ban, the ice cream can go back on sale next week. Then the shop will decide if they will change the name or not.
“We could legally oppose it, and say this is ridiculous,” he says. “We may decide to disassociate ourselves totally. We may decide to try to change the name — maybe Baby Goo Goo, or Barak Obaba or the Cry Baby.”
But besides the name, the performer’s lawyers are concerned about the parlor allowing a waitress dressed as Lady Gaga to serve Baby Gaga ice cream, saying that it is “clearly deliberate and intended to take advantage of her reputation and good will.”
“The injunction could be quite serious for us,” Matt says, adding, “We were thinking about hiring a male model dressed in a tenderloin jock strap. That male model will make a cone with a response to her attorneys. We are in spoon-to-spoon combat!”
It sounds like Matt may not be taking this seriously, but he is. He didn’t expect it to get this out of hand.
“There were loads of ideas, and we thought what do we start off with?” he explains about his new business. “We wanted to just get the ball rolling, we thought we would get a little bit of coverage, and then it was like a bomb went off.”
We have reached out to Lady Gaga’s reps and lawyers for comment.