Katy Perry Bashes Product Placement In Music Videos! Is She Attacking Britney Spears?

Tue, February 22, 2011 9:32am EST by 3 Comments

Britney’s latest video was practically a commercial — and it sounds like Katy is holding it against her!

We at HollywoodLife.com apparently aren’t the only ones baffled by the absurd amount of product placement in Britney Spears‘ latest video, “Hold It Against Me.” Katy Perry recently tweeted her own concerns about artists who haphazardly feature brand names on camera. But the question is: Was she just making a general statement, or was she targeting Miz Spears?

“What is consensus on product placement in videos?” singer Marina Diamandis tweeted Feb. 18. “As a fan, do you prefer product placement if it means bigger budget vid?”

“do it w/style & grace…Not so in ur face like some,” Katy tweeted in response. “U hv to get creative w/it. Some artists don’t care tho, & u can tell.”

Katy was smart not to name any names… but considering the major buzz surrounding Brit’s total abuse of product placement in “Hold It Against Me” (she reportedly earned around $500,000 from advertisers) who else could “some artists” be referring to?

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Posted at 9:03 AM on March 29, 2012  

Oh please,
How dare she show
off her brand new
perfume bottle and
Sony tv’s!
Sony is related to RCA
or something, a new company
that Britney signed on to.
Of course she has to advertise it
because for like 15 years, she’s been with Zomba/Jive.
Katy Perry is plain old ridiculous
running around with her stupid
blue wigs. Total character.

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Posted at 12:06 PM on February 22, 2011  

Not a Brtney fan but who the hell is Katy Perry? She just popped up out of nowhere. I guess anyone can be a star nowdays. I’ll take Britney Spears over Katy Perry anyday.

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Posted at 9:05 PM on February 22, 2011  

I agree with you. So what Britney had some of her products in it, big deal. It wasn’t like she carried her perfume bottle around and had it in every shot. Katy Perry’s songs are just not that great imo and I bet in ten years people won’t know who the hell she is. Britney’s still known and she’s been around for over ten years.

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