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Katy Perry Bashes Product Placement In Music Videos! Is She Attacking Britney Spears?

Tue, February 22, 2011 9:32am EDT by 3 Comments

Britney’s latest video was practically a commercial — and it sounds like Katy is holding it against her!

We at apparently aren’t the only ones baffled by the absurd amount of product placement in Britney Spears‘ latest video, “Hold It Against Me.” Katy Perry recently tweeted her own concerns about artists who haphazardly feature brand names on camera. But the question is: Was she just making a general statement, or was she targeting Miz Spears?

“What is consensus on product placement in videos?” singer Marina Diamandis tweeted Feb. 18. “As a fan, do you prefer product placement if it means bigger budget vid?”

“do it w/style & grace…Not so in ur face like some,” Katy tweeted in response. “U hv to get creative w/it. Some artists don’t care tho, & u can tell.”

Katy was smart not to name any names… but considering the major buzz surrounding Brit’s total abuse of product placement in “Hold It Against Me” (she reportedly earned around $500,000 from advertisers) who else could “some artists” be referring to?