The Black Swan star will shoot a sexy advertorial film for the best-selling men’s fragrance.
Actor Vincent Cassel has been known for years as quite a seductive presence on film, most recently as the lethario director in Black Swan. One beauty company will again capitalize on the allure of the French actor: Yves Saint Laurent has tapped the actor again to star in a seductive new short film for their best-selling men’s fragrance. Tres bien, no? Read on for more details, beauty (and sexy French actor) fans!
WWD reports that the alluring actor was tapped by YSL to reprise his role as the face of their best-selling men’s fragrance, La Nuit de L’Homme, but this time as part of a short film/video advertisement. Inspired by their working relationship, the actor brought his Black Swan director, Darren Aronofsky to the table and the group worked together on what will undoubtedly be a very seductive video!
The concept? It shows Cassel playing a character who spends the evening going to various locations and playing games of seduction with multiple women – all in the course of one evening. The short film, which took three full days to shoot in five locations in Paris during mid-December, was based on a script created by Aronofsky that was inspired by Søren Kierkegaard’s “The Seducer’s Diary. ”
Don’t think of Cassel’s character as a lothario, though. “We liked it because it’s at the same time La Nuit de L’Homme and La Nuit de Femme,” said Nathalie Durán, YSL deputy general manager. “The woman in the Saint Laurent world is absolutely free as an authority on her life, so can’t become a prey just for the sake of talking about seduction.”
Look for a five-minute version to hit the Internet (and more classic formats for TV and movie theaters) in March in Europe and to hit US shores sometime in the second quarter of this year.
What do you think? Will YOU watch Vincent’s sexy short film? Vote now!