The supermodel/Project Runway star is set to launch her own signature scent in fall 2011!
The celebrity fragrance business is kind of like Project Runway: you’re either “in” or “out” depending on how it smells. Well, looks like Heidi Klum is about to find out if she has what it takes to compete in the world of celebrity fragrance as she’s set to launch her own signature perfume come fall. Want more Klum beauty news? Read on!
WWD reports that the star has decided to expand her role at Coty (she already is working with Coty as the face of the Lady Astor cosmetics bran, sold only in Europe) to include the title of fragrance creator. Klum has signed a deal to produce the signature fragrance, to be called Shine, and it’s expected to hit stores in September of this year.
Coty is, of course, thrilled with the collaboration. “Heidi Klum’s radiance, warmth and spontaneity are perfect for Coty,” said Bernd Beetz, chief executive officer of Coty Inc. “Her personality and business ventures will help Coty reach untapped audiences.”
Klum herself seems to have quite the background for the job by her own explanation, as she told WWD back in September: “My father worked as the marketing director for 4711, a cosmetics company in Germany, for 20 years. He would always bring home testers of lipsticks, eye shadows and perfumes. I absolutely loved it — I started wearing makeup and experimenting with beauty products way too early.”
This isn’t Klum’s first time at the celebrity spokeswoman rodeo. In addition to her roles at Coty, the busy mother of four designed the HKNB activewear collection with New Balance and maternitywear for A Pea in the Pod and Motherhood Maternity. She’s also acted as a spokeswoman for Ann Taylor and Volkswagen and, most memorably, was an Angel for Victoria’s Secret.
So, let’s hear it, HL beauty fans: do you think Heidi will make her fragrance work? Are YOU excited for Heidi’s signature fragrance? Vote now!