Equinox fitness has launched a new campaign that exudes celebrity…how to look like one, act like one and most importantly, feel like one!
Equinox is constantly striving to create a complete approach to fitness that exudes quality, inspiration and style. Accordingly, the goal of the new “By Equinox” campaign was to blur the lines between fashion, fitness and lifestyle by capturing intimate moments that reveal the benefits of fitness without overtly focusing on the act itself . We have to admit, watching the models in the video makes us want to run on the treadmill for however long it takes to look just as amazing as they do!
With this new campaign, not only can you go behind the scenes on the Equinox shoot, but now you can make your own version of “By Equinox” thanks to an interactive application on Facebook! It’s awesome — you take your own photography and turn it into confidence photos, which can be passed around easily to your friends. Plus, the best of the photos will be selected to appear in the Equinox Equimatic gallery!
To check out the new tab, click here!