The newest single updates Britney’s sound to compete with Ke$ha & Lady Gaga. Do YOU like it?
Britney Spears, 29, hasn’t dropped an album since 2008’s Circus, and anticipation of this year’s comeback album has been intense. Even though artists like Lady Gaga and Ke$ha have changed the pop landscape over the last few years, Britney’s new single “Hold It Against Me” sounds radio-ready while maintaining her distinctive voice.
The track, produced by massive hitmakers Dr. Luke and Max Martin, has the epic scope of some of their biggest songs from last year, such as Katy Perry‘s “California Gurls” and Taio Cruz‘s “Dynamite.” But the track owes the most to Ke$ha’s hit “Take It Off,” another Dr. Luke / Max Martin production from which they lifted the bass straight into this song. But by the time “Hold It Against Me” gets to its bonkers breakdown, it is clear this is be one of the best-crafted pop tracks of the year.