Are sales of the signature fragrance from everyone’s favorite Friend not smelling so sweet?
Jennifer Aniston’s having a bit of a rough time lately. With actor Rupert Everett taking her to task over her “tasteless” career recently, her life’s hardly a bed of roses. Here’s another less-than-rosy picture that’s plaguing the actress: sales of Aniston’s perfume are reportedly down in the UK. Want more dish on her fragrance folly? Read on, beauty fans!
According to E! Online, sales for Aniston’s signature scent, originally called “Lolavie” but released simply as “Jennifer Aniston,” are down since the fragrance’s launch in London this past summer. The cause? Reportedly Aniston hasn’t done much to support sales of the fragrance.
A rep for the actress vigorously denies the rumor, stating “It’s absolutely not true…The fragrance was launched specifically for [London's famed department store] Harrods and Jennifer went there personally to launch it and to do press.”
Aniston’s rep goes on to defend the star, saying, “”The launch was one of Harrods’ most successful with the fragrance selling out that day… The U.S. launch of the fragrance will happen sometime this coming year and Jennifer will be actively promoting the launch here in the U.S.”
I hate to interject here, but is one visit to promote the launch of a fragrance on another continent really all you can do to promote a fragrance bearing your own name? Katy Perry was on BOTH continents promoting her fragrance this fall.
Oh well, time will tell moving into the stateside launch of Aniston’s fragrance. Hopefully the US launch will smell sweeter for the busy actress and retailers, as it appears UK sales kind of, well, stink.