Sources: Kardashian Sisters' Dash Boutique a Big Success: On Track for Over $100K in Sales Per Month

Fri, December 10, 2010 8:41am EDT by Add first Comment
Getty Images

Getty Images

Dash NYC is going above and beyond its $100,000 monthly sales target, we’ve learned.

Despite what the New York Times or Bebe might suggest, there’s some very good news for Kim, Kourtney and Khloe Kardashian and their fashion empire: Their newest Dash boutique that they opened in NYC on Nov. 3 is a huge success.

Dash definitely isn’t a pop up store, but a permanent one. “We plan to be here after Christmas,” a source affiliated with the store tells HollywoodLife.com.

Though the girls may have been worried that they weren’t going to meet their $100,000 monthly sales goal, we’re told this isn’t a problem.

On Black Friday, the store sold over $100,000 in inventory in a matter of hours, TMZ reported. And we can confirm that the store is still holding i’s own. When we visited the store on Dec. 8, in just an hour, the sales staff rang up over $1,500 (and that was during what the staff referred to as a quiet hour)!

The boutique receives about four boxes of merchandise a day of which they usually sell out of within the same day.

Saturdays are considered the busiest days. Staff informed us that customers line up in the mornings and have to wait for about an hour before entering. The store only allows 120 people in at a time.

We can see how the store rakes in the dough because the cheapest item of clothing lists at $100 for a t-shirt unless a customer is interested in picking up a $12 gift bag with the store’s logo printed on it.

The store’s most popular brands include Torn and Pencey, which have higher price tags from $100-$650.

Anything the Kardashians wear themselves gets sold out within a 24-hour period.

It’s a good thing the Kardashian’s have loyal fans who doubtfully read the NYTimes. Times staffer Jon Caramanica described it as “a fashion desert, just oodles of drippy cowl necks and embellished cap sleeves and synthetic fibers. Clothes are essentially split into two categories of fit: vacuum-sealed and hot-air balloon.” Harsh!

- Lindsey DiMattina and Mike Paffmann

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