Justin Bieber is such a nice guy! We reported earlier that the super-busy singer lent his name to a line of nail polishes (the proceeds of which will build much-needed schools.) Now the singer is also developing a signature fragrance, the proceeds of which will go to charity!
Justin has partnered exclusively with the newly-formed Give Back Brands to create a prestige fragrance created specifically for his teen and twenty-somethings. Justin says, “I’m really excited to be designing a fragrance—it’s another way to be creative. And giving back to charity is something that has always been really important to me. The idea that I can create an amazing fragrance that I love and actually give back to a charity that matters to me at the same time was an opportunity I couldn’t pass up… I want to keep my fans up to date every step of the way.”
According to the article, this new fragrance will be available to Bieber Nation via department stores in spring 2011. Justin wrote about the fragrance launch to his 6 million Twitter followers, saying, “Couple of you have been asking me about a fragrance, and if I’m following in my big bro (Usher’s) footsteps… Well you know I like to do my own thing and do things a little bit different so…. Yes, I’m working on a real fragrance that will be in department stores next year…”
So, I’d keep checking for updates. The Biebz is said to be involved with the development of the fragrance from packaging and advertising down to the scent itself, so I’m sure he’ll keep up updated.
Isn’t Justin a sweetie? This might just make me a Bielieber! Will you buy Justin’s charitable fragrance? Vote now!