The reigning American Idol champ unveiled his video for the first single off his debut album Nov. 16. Do YOU think the Idol everyman missed the mark or hit a homerun?
First comes the confetti shower, then comes the tour, and finally…here comes the album! American Idol season nine champ Lee DeWyze released his album Live it Up today, but not before charming the pants off a cute girl in the video for his first single “Sweet Serendipity.”
The “aw-shucks” adorable attitude that Lee, 24, used to help him win season nine of American Idol is full force in the video for “Sweet Serendipity.” When he looks at the camera with those big blue eyes and sideways smirk while crooning out that he’s “doin’ just fine,” you believe him.
But that’s all the video really is. Just fine. The storyline involving Lee and a pretty brunette is a really sweet idea in theory, but the split screen feels awkward in some spots. At times, he’s leaving clues for his lady, and then in the next shot, she’s passing an umbrella to him through the split screen. Confusing? Kind of. A cute concept, but it jumped around too much for my liking and wasn’t executed like I hoped when the video started out.
The good news? Lee looks and sounds great in the performance sequences, and I approve of the video’s “he’s just a regular dude” theme (with the jeans and jacket combo and the modest apartment setting). Plus, it has a happy, albeit cheesy ending, which is what his teen girl demographic will want.
BOTTOM LINE? It’s bit of a bland video debut, but it doesn’t stray from who Lee has set out to be as an artist: a mellow dude writing songs on his guitar. Plus, he looks cute.
Check out the video for “Sweet Serendipity” below and pick up Lee’s debut album Live it Up in stores now!