Justin Bieber To Launch A New Line Of Fragrances! Will It Smell As Good As Britney Spears?

Mon, October 25, 2010 8:33am EST by 2 Comments
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Bieber Fever continues with a new line of scents designed by the singer!

If you’ve got a thing for Justin Bieber, get your pocketbook ready and clear off your vanity table: WWD reports the singer is launching a new line of fragrances! The collection, called My World, launches exclusively in Wal-Mart on Black Friday. Need to know more? Read on, Bieber beauty fans!

Ok, so here’s the scoop: the collection is named after his current tour and will contain four fragrances (Icon, Energy, Tour and Web.) The unisex scents, created with new fragrance house Etoile Nation Beauty, are embedded into a patented resin and will be sold as dog tags and wristbands meant to be stacked on top of each other and worn together. Just throw on your scented jewelry (which is evidently designed to last for a year) and go!

Even though Bieber has lent his name to beauty ventures before (like the line of nail polishes named after his songs,) this is his first official entry into the beauty business. The scents are said to combine notes of bergamot, lychee and pomegranate mixed with cedar and musk.

Better get your holiday list ready: the collection will arrive at Wal-Mart stores the day after Thanksgiving, just in time for stocking stuffer shopping.

BTW, what fragrance should you wear if you’re looking to capture the singer’s heart? “I actually like the Britney Spears perfume on girls, ” he admitted. “It smells really good.”

What do you think, Bieber fans? Will YOU buy Justin’s fragrance? Vote now!

–Kristin Booker

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