October is national breast cancer awareness month, but some American schools aren’t thinking pink — instead they’re seeing red over a bunch of risque rubber bracelets.
Breast cancer is no laughing matter. But that doesn’t mean that you always have to be super-serious when it comes to raising awareness. At least, that’s what the Keep A Breast Foundation thought, when they launched their ‘I [heart] boobies” campaign. The California based nonprofit organization managed to sell two million of the colorful $4 bracelets, and even celebrities like Madonna‘s daughter Lourdes Leon are fans of the bands. Now, school officials in some states have banned the bracelets from their classrooms.
So what’s the big deal about these bracelets? According to the Associated Press, administrators aren’t happy about the wording. They consider the word “boobies” to be inappropriate and don’t support that kind of language being used in their schools. Ironically, the money raised from the bands is going toward breast cancer research as well as education programs.
According to the Keep A Breast Foundation‘s marketing manager, Kimmy McAtee, breast cancer kills almost 40,000 women and 400 men every year in the U.S. With those figures in mind, McAtee says if the bracelets make more people aware of breast cancer, then they can’t be that bad. “A lot of kids don’t want to do pink ribbons,” she says. “These bracelets are a conversation starter that I think the pink ribbons don’t have in a younger demographic. Keep A Breast really feels that ‘boobies’ is not a four-letter word. We’re using a word that’s not scary.”
Where do you stand on the issue, HollyMoms? Do you think the bracelets are a funny way to bring attention to a deadly disease or do you think they’re just a tasteless and tacky trend?