The star is staging a totally unique presentation with tons of personal touches!
Jessica Simpson is heading to NYC for Fashion Week to show off her spring 2011 collection — but don’t expect to see models storm a runway in her clothes. Instead, Jess is planning a presentation, where rather than use models, the star will enlist the help of her eight BFF’s, including sis Ashlee Simpson Wentz and Cacee Cobb! The girls will show off clothing and accessories from the collection, (including her new denim line), while bro-in-law Pete Wentz serves as deejay for the presentation!
What do you think of her personal touches?

buzzybee
Posted at 11:38 AM on August 27, 2010
I absolutley applaude Jessica for the balls to do this. She is definatley unique & thinks outside the box & then others follow & copy. She takes the heat & trashing from the media until they think hey this is a great idea then other celebrites follow.
Jess is an absolute GEM to watch do her thing. I have the utmost respect for her. She keeps it real.
Her love for life,her compassion for life & her huge heart. Few can match it.