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Katy Perry Is Launching Her First Fragrance This Fall! Will You Buy It?

Thu, July 22, 2010 9:38am EDT by 1 Comment


Sexy singer Katy Perry is throwing her hat into the celebrity fragrance ring this fall!

This November, Katy Perry will be releasing Purr by Katy Perry in Nordstrom stores and “I have about 50 fragrances and I’m intrigued by the mystique scent has,” Katy tells WWD. “I saw a lot of my peers getting into this world, and, as with my music, I thought I could bring my touch to the category and make it competitive.”

The bottle evokes the feline feeling of the name Purr, it is cat-shaped and has jeweled eyes and metallic accents. “I’m a very lyrical-based person, and the whole ‘purr’ thing kept coming back — [the sound is in] perfume, perfect, even Perry if you say it a certain way. It just seemed logical. The hardest part was keeping it under wraps for a year [during the development process]. I kept wanting to tell someone!” she tells WWD.

“There are amazing fragrances backed by other celebrities, but what I’m bringing is not like any other,” she continues. “It wasn’t just like, ‘I love gardenias.’ That would have been the easy route. I really wanted to develop a scent that was completely unlike anything I’d smelled before and not one that smelled like a knockoff of another scent. I’d never want to do anything ‘just because.’”

Purr has top notes of peach nectar, forbidden apple and green bamboo; a heart of jasmine blossom, pink freesia and Bulgarian rose, and a drydown of vanilla orchid, white amber, creamy sandalwood and musk.

“I’m not embarrassed to say that I went out and bought [Beyoncé Knowles’ first scent] Heat and Kim Kardashian’s scent earlier this year. I’ve worn Clinique Happy, Ralph Lauren’s Romance and Chanel’s Coco Mademoiselle. My sense of smell is so important to me. A guy can walk into an elevator wearing Acqua di Gio, and I’m immediately like ‘You’re my first boyfriend.’ I want my fragrance to have that effect on people,” Katy says.

Katy has taken much inspiration from fellow songstress Gwen Stefani during this whole process. “She is my example of how I want to do things, especially the way she did it with Harajuku Lovers,”Katy says. “She is so detail-oriented and so in touch with that which is hip and cool. I hope I can grab some of her baton — she’s been my example of how I’d like to do things in fashion and beauty.”

So, will you be running to Nordstrom in November to sample Katy’s new scent?

– Marta Topran

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