Does this mean we can expect to see a resurgence of the infamous velour tracksuit?
Another day, another interesting collaboration — just yesterday we heard about Vera Wang designing for David’s Bridal, but now hip designer Erin Fetherston, known for her whimsical dresses loved by celebs like Kirsten Dunst, Anne Hathaway, and Cameron Diaz, is going to guest design for Juicy Couture. Erin told WWD, “I think this is an incredible opportunity. I relate to their fun-loving sense of irreverent, feminine fashion.”
Erin will continue designing her namesake collection, while her first, limited-edition pieces for Juicy Couture will be available for holiday 2010 and she will be responsible for designing the 2011 line. “I plan to stay true to the Juicy Couture DNA. There are exciting and innovative ways for me to contribute. I love the brand’s feeling,” Erin said. “Something I find very exciting is the Juicy Couture [velour] track suit is coming on its 10-year anniversary. It’s such an iconic piece in fashion, and I’m so excited to work on the track suit.” If anyone can take the tracksuit to a new level, it’s definitely Erin!
While Juicy may be rolling out a slew of accessories, lately their apparel hasn’t been getting as much attention — for example Nordstrom, who will carry their accessories, decided against carrying the fall 2010 line. However, with Erin on board, I’m sure many people, (including me!), can’t wait to see what Juicy looks like with some of her fun, feminine designs infused in the line. I also think this will be a great experience for the super talented designer — being associated with a well known brand will give her mass exposure in a new market. What do you think? Do you think it’s time for Juicy to
For more on the exciting collaboration, check out Teen Vogue!