Does seeing your fave ‘it girl’ selling a product make you more likely to try it?
That’s what makeup companies are hoping! The latest batch of celebrity endorsers are an eclectic group of young, gorgeous gals. The City star Whitney Port has signed on as the face of ZENO Hot Spot, a hand-held device that uses heat to reduce blemishes within 24 hours. She’ll be appearing in both print and TV ads.
Kim Kardashian is definitely a beauty icon so it makes sense that she’s teamed up with FusionBeauty to be the face of its brand new Illumifill Line Filling Luminizer as well as the LipFusion franchise. Kim will pose for a print campaign as well as do many in-store appearances on behalf of the brand. “Fusion Beauty is a smart, sexy, forward-thinking company that continues to push the boundaries of the beauty industry,” Kim says. “I’m so excited to represent a brand that I have been a long time fan of.”
Indie darling Zooey Deschanel will be the face of Rimmel London’s new lash accelerating mascara, a perfecting powder foundation and a lasting lipstick. Her ads will debut in August 2010 worldwide. “I am honored to be working with Rimmel, a brand I love for its fresh, fun and innovative products,” Zooey says. “I am thrilled to be a part of defining the best of London style.”