BCBGeneration is coming to a mall near you! The affordable brand by Max Azria, (that’s also popular on the red carpet!), is finally getting it’s own slew of stores! Shop the look with our picks!
While you may be used to seeing BCBGeneration in Macy’s, Lord & Taylor, Dillard’s, and Bloomingdale’s, now you won’t have to hit up a department store to scoop up your favorite pieces! According to WWD, Max Azria already opened its first store at the Shops at Mission Viejo, California, but is planning to open 25-40 by the end of the year. Based on the celeb fans, like Michelle Trachtenberg, Selena Gomez, and Alyson Hanningan, and their affordable price point, we’re sure the new venture will be a success! Along with clothes, the stores will carry handbags, sunglasses, shoes, and come fall, jewelry. The brand is even planning to create a fragrance! The stores are about much more than clothes,” said Joyce Azria to WWD, (Max Azria’s daugher and BCBGeneration’s creative director), “We’re selling a whole lifestyle range of products, and a positive and happy shopping experience.”