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Thank You, Hugo Boss, For Signing Super Sexy Ryan Reynolds As The New Face Of Your Fragrances!

Fri, February 12, 2010 1:13pm EDT by 2 Comments


Now here’s a face (and body!) we won’t get tired of seeing on billboards!

Ryan Reynolds is teaming up with Hugo Boss fragrances to be the face of their new men’s scent. The exciting news was announced at a private event in London on Feb. 11. “Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspect of their lives,” Ryan says. “I’m honored Boss invited me to be the face of its new men’s fragrance.” I wonder if Ryan’s new scent, of which no details have been released, will outsell his wife, Scarlett Johannson’s Dolce & Gabbana perfumes. Nothing like a little healthy competition to add some spice to a marriage! – Marta Topran