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Beyonce’s On Fire! Hundreds Gather To Get Her New Fragrance, Heat!

Thu, February 4, 2010 9:24am EDT by Add first Comment

Getty Images

Getty Images

Beyonce’s got another hit on her hands, this time, it’s her perfume, Heat.

Riding high off her record-breaking six Grammy wins, Beyonce’s got another winner on her hands – her new perfume, Heat. After celebrating her new scent’s release at a star-studded soiree in NYC’s Union Square on Jan. 2, Beyonce headed to the Macy’s flagship store on Jan. 3 to kick off sales of Heat. Over 500 screaming customers, each who purchased the $122 set, and many more onlookers greeted Beyonce at the Herald Square store, according to WWD. teased you with the details about her magnolia and honeysuckle-infused scent back in December and now, you can finally go try it yourself. If Beyonce’s recent successes are any indication of her popularity, Heat is definitely going to be a monumental hit. – Marta Topran

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