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    February 4, 2010 9:24AM EDT
    Hollywood Life

    Beyonce’s On Fire! Hundreds Gather To Get Her New Fragrance, Heat!

    Hollywood Life Staff
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    Getty Images
    Getty Images

    Beyonce’s got another hit on her hands, this time, it’s her perfume, Heat.

    Riding high off her record-breaking six Grammy wins, Beyonce’s got another winner on her hands – her new perfume, Heat. After celebrating her new scent’s release at a star-studded soiree in NYC’s Union Square on Jan. 2, Beyonce headed to the Macy’s flagship store on Jan. 3 to kick off sales of Heat. Over 500 screaming customers, each who purchased the $122 set, and many more onlookers greeted Beyonce at the Herald Square store, according to WWD. HollywoodLife.com teased you with the details about her magnolia and honeysuckle-infused scent back in December and now, you can finally go try it yourself. If Beyonce’s recent successes are any indication of her popularity, Heat is definitely going to be a monumental hit. – Marta Topran

    Get More On Beyonce:

    1. Beyonce’s Red-Hot Style! Which Do You Love Better?
    2. Beyonce’s Got Some Major Grammys Hair Bling!
    3. Beyonce Admits She’s A Seductress – A Sneak Peek Of Her 60 Minutes Interview!
    Click to subscribe to HollywoodLife to get more celeb news.
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