St. John's Replaces Angelina Jolie As Their 'Face' & They're Mean About It!

Fri, January 8, 2010 11:19am EST by 3 Comments

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Superstar Angelina Jolie, 34, has been dropped from the fashion label St. John’s as their ad campaign model, and replaced with 30-year-old  model Karen Elson, wife of White Stripes and Raconteuers frontman reports Women’s Wear Daily. The company’s CEO, Glenn McMahon didn’t make the usual move of issuing a complimentary statement about his ex “face.” Instead, he categorically announced that Angelina “overshadowed the brand.” Ouch!

But the digs don’t stop there. “We wanted to make a clean break from actresses … and cleanse the palette. We needed to show a modern point of view of St. John. We have evolved.” Dig, dig! Angie’s replacement, Karen, is a British red head and mom of two, who’s a regular face in top designer runway shows.

Could St John have been simmering since Angelina was regularly photographed wearing Ralph Lauren, Versace, and Armani on the red carpet but rarely St. John’s. Just askin’?

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ginny

Posted at 12:28 PM on January 12, 2010  

Karen, the replacement, looks masculin in comparison to the extreme feminity and sensuality of Angelina. St. John will be sorry, androgenous silouettes dont sell as well as sensual sexy feminine allure. There is NO ONE like Angelina. You have to be BORN with “IT” that beautiful glow.

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JAB

Posted at 1:47 PM on January 8, 2010  

I agree with srf – st.johns clothes are farty and whenever she wore them she was criticized for being too conservative and plain – so not Angelina Jolie

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serenityfoundhere

Posted at 11:44 AM on January 8, 2010  

St. John’s didn’t DROP anybody. Angie had a 4 year, $12 MILLION dollar contract and she saved their a**es from BANKTRUPCY and St. john’s has admitted it! However, one statement in this article it correct. ANGIE sure did overshadow the clothes, she is too modern for those old lady knits St. John produces. The only fashion-forward itmes in their collections were the one she wore in the print ads. They didnt make anything cool enough for her to wear on the red carpet. And why should she wear their stuff anyway, unless they were paying her extra?!

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