In her latest Goop.com newsletter, Gwyneth Paltrow praised the new La Momunia Hotel in Marrakech, Morocco — and it may have gotten her in hot water!
Daily Finance reports that Gwyn, who likely stayed in the hotel for free, broke the new Federal Trade Commission rules when she wrote: “I stayed at the revamped historic La Mamounia Hotel, located in the heart of the imperial city. The Jacques Garcia designed interiors are splendid to say the least, and the hotel’s gardens are out of this world, almost from a fairy tale. The food and drinks here are elegant and delicious and with all the choices … I couldn’t resist a daily Hammam treatment at the hotel’s spa. Ridiculously lavish!”
But, according to the FTC, “both advertisers and endorsers may be liable … for failure to disclose material connections between the advertiser and endorsers.” That includes that spa treatment!
It also says, “The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.” Kim Kardashian, we’re talking to you!
Is her Goop.com newsletter an endorsement? Or is it just a personal anecdote? And should Gwynnie be fined up to $11,000?