Are you surprised it took this long for Tag Heuer to respond to Tiger?
Yet another one of Tiger Woods‘ sponsors is rethinking its relationship with the gofer. Just one week after Gillette cut the golfer from their ad campaign, Swiss watch maker Tag Heuer is jumping on the bandwagon and says it’ll “downscale” its use of Tiger in their ads — but not drop him completely.
On Dec. 10, Australian Tag Heuer stores took down their Tiger posters but at the time said it was routine for them to switch ads four or five times a year. Now they’re finally admitting Americans won’t be seeing him represent the company as much as he did before due “to recent events,” CEO Jean-Christophe Babin said.
But the luxury watch maker does join a growing list of previous Tiger supporters who are now distance themselves from the golf world’s former Golden Boy. Gatorade dropped its line of Tiger-inspired drinks, AT&T was reportedly evaluating their relationship with him and consulting firm Accenture said he was no longer the right representative. The good news for Tiger: Nike has stuck by him since news broke of his alleged affairs.
Which one of Tiger’s other endorsements do you think he’ll lose next?
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