Ouch! Gillette Cuts Tiger Woods' Advertisements!

Sat, December 12, 2009 4:03pm EST by 2 Comments


Do you think Tiger should be dropped by his sponsors?


Don’t expect to see Tiger Woods‘ Gillette commercials anytime soon! The company announced today that it will be phasing him out of advertisements, following yesterday’s announcement that Tiger will be stepping away from professional golf for the time being. Gillette spokesman Damon Jones tells the New York Post that Tiger will disappear from the company’s print and TV ads, and he will no longer be doing public appearances to promote the brand.


“As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs,” says an official statement from the company.


So how do some of Tiger’s other endorsements stand now?


  1. Nike, which built its multi-million dollar golf brand almost entirely around Tiger, told Us Weekly: “Tiger has been part of Nike for more than a decade. He is the best golfer in the world and one of the greatest athletes of his era. We look forward to his return to golf. … He and his family have Nike’s full support.
  2. Gatorade is less forgiving, it seems. The company is reportedly dropping its Tiger-inspired drinks.
  3. Tag Heuer, a Swiss watchmaking company, is pulling images of Tiger from its Australian jewelry stores. The company claims, however, that it has nothing to do with Tiger’s admitted infidelity.
  4. AT&T currently has its logo on Tiger’s golf bag, but according to New York’s Daily News, the company is “presently evaluating [its] ongoing relationship with him.”


Yikes! Things definitely aren’t looking up for Tiger’s brand.

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Posted at 5:04 AM on December 13, 2009  

GILETTE cuts Tiger Woods’ advertisements? This is really canting but I see no problem! WILKINSON will be happy to catch now the greatest golfer ever. I will also Change from Gillette to Wilkinson, no prob, no prob……Yours VANGARRETT

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Posted at 7:24 PM on December 12, 2009  

Let him try to earn a living (instead of getting paid to use his name) like the other 99.999 percent of us and see what he takes for granted. Sponsers should dump him, but most won’t, because they know the public always forgives and forgets when movie stars, rock stars, and athletes are screw ups. The double standard is alive and well.

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