Do you think Tiger should be dropped by his sponsors?
Don’t expect to see Tiger Woods‘ Gillette commercials anytime soon! The company announced today that it will be phasing him out of advertisements, following yesterday’s announcement that Tiger will be stepping away from professional golf for the time being. Gillette spokesman Damon Jones tells the New York Post that Tiger will disappear from the company’s print and TV ads, and he will no longer be doing public appearances to promote the brand.
“As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs,” says an official statement from the company.
So how do some of Tiger’s other endorsements stand now?
- Nike, which built its multi-million dollar golf brand almost entirely around Tiger, told Us Weekly: “Tiger has been part of Nike for more than a decade. He is the best golfer in the world and one of the greatest athletes of his era. We look forward to his return to golf. … He and his family have Nike’s full support.“
- Gatorade is less forgiving, it seems. The company is reportedly dropping its Tiger-inspired drinks.
- Tag Heuer, a Swiss watchmaking company, is pulling images of Tiger from its Australian jewelry stores. The company claims, however, that it has nothing to do with Tiger’s admitted infidelity.
- AT&T currently has its logo on Tiger’s golf bag, but according to New York’s Daily News, the company is “presently evaluating [its] ongoing relationship with him.”
Yikes! Things definitely aren’t looking up for Tiger’s brand.