Tiger Woods, We Have Your Mea Culpa Right Here!
We got media image consultant Michael Sands to tell us exactly what you, Tiger, ought to do to respond to all the mistress allegations out there — when, when, and how … word for word.
You need to address these allegations as soon as possible, advises Sands. He also says you should make your speech at a press conference in front of your house or in a hotel that is open to many outlets, as opposed to a one-on-one with one of the newsmagazine shows. “I would treat everyone in the media equally,” Sands says. “No exclusives. This is for everyone. It’s a one shot deal.”