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Would you continue to pay Tiger Woods tens of millions of dollars if you thought he’d been shockingly unfaithful to his wife and family?

Tiger Woods‘ grip on endorsements continues to slip: As of this morning, Dec. 10, Australian Tag Heuer stores are pulling their Tiger Woods in-store ad campaign, reports the Sydney Morning Herald. The company claims that they switch the ads four or five times a year, but we couldn’t help but notice the timing of it, the same day sexy text messages from Tiger to alleged mistress Jaimee Grubbs were sprayed all over the Internet.

Gatorade also just discontinued your line of Tiger Focus drinks — and they claimed it was because they’re moving along to new products.

Do you think Tiger Woods has permanently lost his luster as a pitchman for products?