Our expert thinks Tiger will lose many more endorsement deals in the coming few weeks since news of his numerous infidelities broke
The axe has finally dropped: Gatorade has cut its ties with spokesperson Tiger Woods, and an expert tells HollywoodLife.com he can expect to lose quite a few more before this scandal is over.
“Now that everything has happened, people are going to say, ‘What are we paying this guy for? Now, we have a major hemorrhage. Let’s just dump him,’” media image consultant Michael Sands explains. “They are probably calling their lawyers and trying to figure out how they get out of their contracts.”
Gatorade announced Dec. 8 it will no longer manufacture its Tiger Woods line of drinks, but reps are claiming this has nothing to do with the reports of Tiger’s alleged affairs.
“We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010. We hope to share more about our 2010 plans soon,” Gatorade reps told CNBC.
Hmmm … Very curious, indeed! This doesn’t seem very coincidental to us, but according to CNBC, a trade publication did release an article mentioning the discontinuation two days before Tiger’s Thanksgiving night accident.
Sands says Gatorade wasn’t shocked or rocked by the scandal. In fact, he says the brand was probably one step ahead of the game. “I’m sure the manufacturers of Gatorade knew what Tiger was up to all along,” Michael said. “It wasn’t any surprise to them. I think it’s time they moved away from the Tiger Woods brand.”
Did Tiger’s other sponsors like Nike know about his playboy lifestyle too? We can’t help but feel totally duped!
—Kirstin Benson
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sharetar
Posted at 8:51 PM on December 8, 2009
There are so any other stars, sports person, actors, singers, and so forth, news caster and more. That was in the same boat as tiger, and it is shameful that they run this so deep in the whole they see to focus more so on the ones that has the most money, ok what about the actor that has a mistresses on the side or that singer that is having love a fare right know and it is not reported at all. it is a shame that he did what he did. Maybe if more men and women would come to the forefront in there life to say yes i have done this. The endorsements drop them for they do not want there image to look bad well it is to late for that